Welcome back to The Velvet Runway and our guide to Where the French Go on Holiday: France’s Quieter Summer Escapes.
When people think of summer in France, what comes to mind is usually the quiet streets of Paris in August or the glamour of the Côte d’Azur in July. But beyond these well-known destinations lies another side of France, much quieter, much more lived-in.
These are the places where the French go on holiday, places defined by quiet coastlines, understated villages, and a slower, more intentional way of travelling.
So for those seeking calm over crowds, these lesser-known escapes that France has to offer are perfect and invite you to experience summer differently: more slowly, more simply, and more deeply. So without further ado, let’s dive in.
You can explore other slow travel itineraries in the French Travel Gems Series, with tips for experiencing destinations with intention, curiosity, and ease.
Where the French Go on Holiday: France’s Quieter Summer Escapes
The wild coastline of Brittany
In the northwest corner of France, Brittany (Bretagne) offers a landscape that feels both dramatic and grounding. It is a favourite among the French for a reason: it is incredibly authentic. Indeed, each region in France has its own history and culture, but Brittany retains an especially strong sense of place and identity, with windswept cliffs, hidden coves, and expansive beaches that stretch far beyond the horizon.
Must-sees in the region include towns like Saint-Malo, which combines history with seaside charm. The town is encircled by ancient walls, and if you walk along the ramparts at sunset, you’ll understand why this region has inspired generations of artists and travellers. Further west, the Pink Granite Coast lives up to its name, revealing surreal rock formations sculpted by the sea over time.
Other must-sees in Brittany include Vannes for its charming old town and marina, and Dinan for that fairytale village vibe.
Everything in Brittany is about atmosphere, there may not be yachts and designer boutiques, but the warmth of the people and the beauty of the scenery are worth all the glamour of the Côte d’Azur.
The subtle beauty of Normandy’s coastline
Just north and east of Brittany lies Normandy, which offers a softer, more pastoral interpretation of coastal France. It’s less rugged than Brittany, with rolling hills and seaside towns such as Deauville and Trouville-sur-Mer, known as weekend spots for Parisians (a bit like the Hamptons and Cape Cod are for New Yorkers and Bostonians).
There, you’ll find striped beach umbrellas, wooden boardwalks, and a distinctly Parisian vibe. But if you step outside the towns, quieter stretches of coastline await, with chalk cliffs, small harbours, and natural light that seems to cast everything in a gentle glow, just as captured by the Impressionist painters.
The quiet elegance of the Pays de la Loire
We’re staying on the Atlantic coast (there’s a theme here) with a holiday in the Pays de la Loire, the region just south of Brittany.
The region is part of the famous Loire Valley, often called the “Garden of France,” home to impressive châteaux like Château d’Angers; Azay-le-Rideaux, Chenonceau and Chambord. The best way to explore the area is to cycle along the Loire River through vineyards, small villages, and grand estates, enjoying the rich history and gastronomy it has to offer. Unlike more crowded destinations, the Loire Valley retains a sense of calm, even in summer.
If you head to the coast, you’ll find towns such as Pornic with its picturesque harbour, coastal paths, and laid-back elegance that attracts Parisians during the summer holidays. Nearby, La Baule is worth a visit for its classic beach culture, while Noirmoutier offers a quieter escape with salt marshes, pine forests, and whitewashed houses. So whether you prefer vineyards inland or seafood on the coast, the Pays de la Loire has you covered.
The rest of the Atlantic coast is one of the areas Where the French Go on Holiday
Simply put, the entire Atlantic coast is worth visiting, and is one of the key places Where the French Go on Holiday. Stretching south from La Rochelle to the Basque Country, it offers a different kind of summer escape, one that is wilder and more authentic than the Mediterranean coast.
In regions like Charente-Maritime, you’ll find quiet islands, salt marshes, and long beaches. Places such as Île de Ré and Île d’Oléron are known for their whitewashed houses, cycling paths, and laid-back atmosphere.
Heading further south, alongside surf culture and dramatic beaches, you’ll find refined seaside towns and a distinctly local atmosphere. For a more detailed look at one of the region’s best-known destinations, take a look at this guide to Biarritz.
The ocean here is powerful and ever-changing, drawing surfers and nature lovers alike.
The quiet Auvergne is also a place Where the French Go on Holiday
If you want a truly off-the-beaten-path experience, Auvergne offers something entirely different. Located in central France, this region is defined by volcanic landscapes, rolling hills, and vast open spaces, and very few people.
Here, you won’t find crowds or coastal glamour. Instead, you’ll discover quiet trails, thermal springs, and small villages that feel frozen in time. It’s ideal for those who love nature and solitude. For example, you can hike through the Chaîne des Puys, surrounded by greenery and silence.
More Quiet Summer Escapes in France
France rewards slow travellers. These quieter regions are also places where the French go on holiday Each offers a different way to experience France beyond the obvious.
For lakes and gentle mountain summers: The Jura
Tucked away in eastern France, the Jura feels wonderfully understated. Here, summer unfolds around emerald lakes, forest walks, waterfalls, and slower days outdoors. Often overshadowed by the Alps, it offers a softer and quieter mountain escape where nature takes centre stage.
For countryside and slow French living: The Lot
If your idea of holiday perfection involves golden-stone villages, local markets, riverside walks, and long lunches under the trees, the Lot is worth discovering. This region captures a slower rhythm of French life that feels increasingly rare in summer. If you’d like inspiration for exploring one of its most beautiful towns, you may also enjoy this guide to Cahors, with its historic centre, riverside setting, and relaxed atmosphere.
For lavender fields and hilltop villages: The Drôme Provençale
For a quieter taste of southern France, the Drôme Provençale offers a beautiful mix of rolling countryside, lavender fields, hilltop villages, and sun-drenched markets. It has all the charm of Provence, but with a gentler, less crowded feel that makes it especially appealing in summer.
For island life: Corsica
A little more dramatic than the Atlantic islands, Corsica combines turquoise coves, mountain villages, fragrant maquis, and a wonderfully varied landscape. It is popular in summer, but if you choose your base carefully, you can still find a slower, more secluded side of the island.
These places may not dominate postcards or summer wish lists, but they reveal another side of France — one that values atmosphere over attractions and experience over itinerary. Sometimes the quieter places stay with us the longest.
Why These Places Appeal to French Holidaymakers
While holiday habits in France vary enormously, quieter destinations continue to appeal to travellers looking for something slower and more meaningful. Rather than moving quickly from one attraction to another, many summer holidays in France are built around rhythm: mornings at the market, long lunches, afternoons outdoors, and time left unplanned.
These places also offer something that can feel increasingly rare in peak summer: space. Whether it’s a walk along the Atlantic coast, an evening in a village square, or a day spent beside a lake, there’s less pressure to see everything and more opportunity simply to enjoy where you are.
Another part of the appeal is variety. France’s landscapes change dramatically from region to region, making it possible to choose a holiday that suits your mood — coastline, countryside, mountains, villages, or a mix of all four.
Perhaps that’s why these quieter escapes stay in people’s memories. They encourage a different way of travelling: one that values atmosphere, simplicity, and a slower pace.
Planning a Slower Summer in France
One of the joys of travelling in France is that summer doesn’t need to be overplanned. Choosing one region rather than trying to see everything often creates a more relaxed experience.
Allow time for local markets, slower mornings, and days with very little structure. If travelling in July or August, booking accommodation in advance is sensible, but leave space in your itinerary for the unexpected — some of the best moments in France rarely appear in guidebooks.
Frequently Asked Questions About Where the French Go on Holiday
Q: Why do so many French people choose quieter summer destinations?
A: For many travellers, summer in France is less about ticking off famous sights and more about slowing down. Coastal regions, countryside escapes, and smaller towns offer space to relax, enjoy local food, and experience everyday French life at a gentler pace.
Q: Where do French families go on holiday in summer?
A: Many French families choose destinations that combine nature, space, and a slower pace of life. Regions along the Atlantic coast, quieter countryside areas, and places with beaches, lakes, or outdoor activities remain popular because they allow for longer stays and a more relaxed rhythm during the school holidays.
Q: What is the quietest region to visit in France in summer?
A: Regions such as Auvergne, the Lot, and Jura tend to offer a slower pace and fewer crowds than many traditional summer destinations.
Q: Is August a good time to visit France?
A: Yes — and choosing quieter regions often gives a more relaxed experience, especially if you prefer slower travel and fewer crowds.
Final words: Where the French Go on Holiday: France’s Quieter Summer Escapes
All of these places remind us of the art of slow travel. These quieter destinations don’t require you to rush from one attraction to another. Instead, time unfolds gradually, plans aren’t set in stone, and there’s no such thing as a checklist. This is the true essence of slow travel: prioritising presence over productivity.
It’s also worth remembering that in quieter regions, everyday life becomes part of the travel experience, so get ready to live like a local. This means visiting morning markets, stopping by small cafés, and preparing simple meals with local ingredients.
The best part? You don’t need a detailed itinerary to enjoy these destinations. In fact, leaving space for spontaneity often leads to the most memorable moments.
So there you have it, France’s quieter summer escapes, revealing a side of the country that is often overlooked. Beyond the famous landmarks and crowded hotspots lies a version of France that is wild and authentic.
From the windswept shores of Brittany to the gentle countryside of the Loire Valley, these destinations offer a more thoughtful way to travel. They invite you to slow down, simplify, and reconnect, with your surroundings and with yourself.
Looking for more inspiration for travelling through France? Explore our Aix-en-Provence itinerary, our French Riviera itinerary and our French Travel collection, where you’ll find destination guides, hotel reviews and slow travel inspiration from Provence, Paris, the Atlantic Coast and beyond.
And if this slower approach to summer speaks to you, I’ve gathered a few timeless pieces inspired by these quieter corners of France below.
The Summer Escape Edit
Inspired by slower summers in France: Atlantic mornings, market strolls, coastal walks, and long lunches outdoors, the Summer Escape Edit includes:
- a relaxed linen shirt for layering on cooler Breton evenings.
- a striped knit or Breton-inspired top that works from coast to countryside.
- a flowing midi dress for slow afternoons and seaside dinners.
- comfortable leather sandals for wandering villages and markets.
- a woven basket or raffia tote to carry beach towels, books, and market finds.
- a lightweight cardigan for changing coastal weather.
- a timeless swimsuit that works for beaches, lakes, and thermal spa escapes alike.
- simple gold jewellery to keep packing light but polished.
- a paperback novel and oversized sunglasses for unhurried afternoons.
The idea isn’t to pack more — but to pack thoughtfully and create a wardrobe that moves easily between landscapes and moments.
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