Welcome back to The Velvet Runway and this feature about Black Friday: How to Prepare & Shop the Best Deals, with deals from some of my favorite brands.
It’s that time of year when we start talking about and preparing the holiday season, and I am already thinking about decorating the Christmas tree and the house! It’s also the time to start thinking about gifts, although in the interest of full transparency I start in the Summer if I see something I know one of my family or friends will love.
Have you started your holiday shopping yet? I like to start early for three reasons
- It enables you to spread the cost out over a few months, instead of going crazy and overspending in December
- it also means that you can take advantage of Black Friday Sales.
- It avoids the stress of uncertainty about shipping delays! There’s nothing worse (in the context of Christmas gifting) than when you find the perfect gift but it doesn’t arrive until January!
Black Friday this year falls on Friday 28 November and will last until Cyber Monday on December 1st. However, it’s worth noting that some ‘Black Friday’ offers start earlier and run for longer than these dates.
To help you find the best Black Friday deals, here are my best Black Friday deals on fashion, beauty, jewelry, home and travel that you need to have on your radar, whether you like to do your shopping online or in store.
So, get comfy, sit down with a glass of wine or a cup of coffee (depending what time of day it is where you are) and have a look for some inspiration.
Black Friday: How to Prepare & Shop the Best Deals
Black Friday can be exciting but overwhelming. With the right preparation, you can shop smarter, snag the best deals, and enjoy the process. Here’s your step-by-step guide to preparing for Black Friday and the best deals by category.
Step 1: Make a List Before the Chaos
Write down what you actually want or need, split into categories: fashion, jewelry, beauty, home, tech, travel, and wellness. This saves time and prevents impulse purchases.
Pro Tip: Rank items by priority — what you need vs. what would be nice to have. This makes decision-making easier during flash sales.
Step 2: Check Sizes, Stock & Specifications
For clothing and shoes, double-check sizes. For tech, home, or beauty items, note specifications to ensure you get exactly what you want.
Pro Tip: Take screenshots of products and prices before the sale so you can track genuine discounts.
Step 3: Sign Up for Newsletters & Loyalty Programs
Many brands release their best deals to subscribers first. Sign up now for early access or extra discount codes.
Pro Tip: Use a dedicated email for Black Friday alerts to keep things organised.
Step 4: Set a Budget for your Black Friday Shopping
Decide your total spend and allocate budgets per category. Black Friday can tempt even the most disciplined shoppers.
Pro Tip: Consider using cashback or reward credit cards for extra savings.
Step 5: Keep Your Wishlist Handy when you’re Shopping
When Black Friday arrives, stay calm and stick to your list. Use browser extensions for quick price comparisons and track deals in real time. Compile all must-have items in one note or wishlist for easy access. This helps you compare prices, track discounts, and grab deals quickly.
Avoid rushing — sometimes the best deals appear later in the day or during Cyber Monday.
Pro Tip: Review your wishlist before checkout and remove anything non-essential — it keeps spending in check and removes buyer’s remorse.
Best Black Friday Deals by Category
Fashion & Accessories (Clothing, Shoes, Scarves)
Perfect for updating your winter wardrobe with statement pieces and essentials.
- Clothing: Look for classic coats, winter knits, and denim bundles.
- Shoes: Boots, trainers, and statement heels often see huge markdowns.
- Scarves & Accessories: Seasonal scarves and hats complete your winter looks.
Pro Tip: Check sizing charts and return policies — it saves headaches later.
Jewelry Black Friday Deals
A great time to invest in timeless rings, necklaces, bracelets, and watches.
- Rings & Necklaces: Look for versatile designs you can wear every day.
- Bracelets & Watches: Black Friday discounts make these special pieces more affordable.
Pro Tip: Stick to pieces you’ll actually wear — consider matching with your existing wardrobe for versatility.
Beauty & Skincare
Stock up on luxury skincare, perfumes, and makeup sets.
- Skincare: Moisturisers, serums, masks, and bundles often offer the best value.
- Makeup: Limited-edition palettes and sets are perfect for Black Friday.
- Fragrance: Popular perfumes often have 30–50% discounts.
- It’s a great time to get your beauty advent calendars if you haven’t already, as they are often significantly reduced.
Pro Tip: Make a note of your current skincare routine to avoid buying duplicates you won’t use.
Home & Lifestyle
Perfect for upgrading your kitchen, décor, and home gadgets.
- Kitchen: Coffee machines, air fryers, and blenders often drop in price.
- Décor & Bedding: Premium throws, rugs, and bedding sets are great deals.
- Tech for Home: Smart home devices, vacuums, and lighting often have big discounts.
Pro Tip: Measure your space before buying furniture or décor to ensure everything fits perfectly.
Tech & Gadgets Black Friday Deals
Perfect for early Christmas shopping or upgrading your essentials.
- Phones & Tablets: Look for bundles with cases, earbuds, or extra storage.
- Laptops & Accessories: Black Friday often has the lowest prices of the year.
- Wearables & Audio: Smartwatches, headphones, and speakers often see double-digit discounts.
Pro Tip: Compare prices across multiple retailers using price-tracking apps to ensure it’s the best deal.
Travel & Experiences
Perfect for gifts or personal use — flights, hotels, or experience days.
- Flights & Hotels: Early Black Friday deals often appear for winter and spring travel.
- Experience Days: Spa packages, adventure experiences, and events sometimes get discounted.
Pro Tip: Book refundable options when possible — travel plans can change, but you don’t want to miss a deal.
Wellness & Fitness
Perfect for investing in your health and self-care.
- Home Fitness: Yoga mats, gym equipment, and resistance bands often see discounts.
- Wearables & Trackers: Fitness watches and trackers frequently drop in price.
- Wellness Subscriptions: Meditation apps, online fitness programs, and wellness boxes sometimes have deals.
Pro Tip: Choose items you’ll realistically use; quality matters more than quantity.
The Best Black Friday Deals
Please note that if you love a particular shop, IN MOST CASES you will automatically be redirected to your country for purchase when you click through a link and MOST discount codes are valid internationally.
HOWEVER, occasionally a brand might not deliver to your country, sales might be “out of sync” or a discount code may not be valid there. If this should happen, please let us know so that we can follow up with the brand and/ or provide you with the link for your country.
Black Friday Deals
Department Stores
Nordstrom Black Friday Deals : From November 28th through to Cyber Monday up to 60% off select styles
Nordstrom Rack : You’ll find deals on shoe brands like UGG, Nike, Cole Haan and Vince. Sales on apparel brands may include Free People, Madewell, rag & bone, Levi’s®, Ted Baker London, Vince and others for up to 70% off
Saks Fifth Avenue : Black Friday Sale, full of coveted picks in designer women’s and men’s clothing, home, jewelry and more for up to 50% off
Bloomingdales : Currently Sales with up to 70% off and up to 25% off all qualifying purchases for Black Friday month
Harrods : Expected to start November 25th, with up to 30% off famous brands, details to follow.
Marks & Spencer : Offers across all departments
Galeries Lafayette : Black Friday offers of up to 50% off will run from Tuesday 22nd to Monday 28th November
Printemps : Up to 50% off to December 1st
Place des Tendances : Up to 50% from 17/11/2025 until 27/11/2025
24S (Le Bon Marché) : Black Friday – details to follow
The Outnet : Everything on the past-season designer site is heavily discounted all year round already, but Black Friday is your chance to pick up designer pieces at an absolute steal with an extra 25% off (almost) EVERYTHING from Zimmermann, Sandro, and more. Use code BLACKFRIDAY
Fashion
J Crew : Details not yet available, but historically J Crew offers deals with up to 50% off. In fact, J Crew already has great early access sales with up to an additional 70% off sale styles.
Madewell : From November 20th to December 2nd; The Black Friday Event offers 40% Off Purchase + $50 off Select Denim. (some exclusions apply)
Reformation : Last year, Reformation launched a generous 25% off site-wide discount, and although final details aren’t available yet we are expecting a 25% off site wide over the Cyber Monday weekend.
White House Black Market : 40% off sitewide – through to 30th November
Naadam Sustainable Cashmere picks – Sitewide sale up to 40% off from 20th to 27th November
Guest In Residence : FOUNDED IN 2022 BY CREATIVE DIRECTOR GIGI HADID, GUEST IN RESIDENCE CELEBRATES THE TIMELESS ELEGANCE AND LUXURIOUS COMFORT OF CASHMERE – 25% off sitewide from Thursday November 27th to December 2nd
Mango: Pre-Black Friday deals of up to 30% off the entire collection with a minimum purchase of $230 using the code EARLY30.
Ann Taylor : Black Friday details not available but currently running sales
Sezane : Typically Sezane don’t hold Black Friday Sales but you can still find bargains in their “archives“.
Rouje: Up to 40% off (already live)
Claudie Pierlot : Mid-season sale of up to 40% off
Maje : Mid Season Sale of up to 40% off
Whistles : 25% off everything (already live)
Beauty
Sephora : Details to be announced….. typically up to 50% off and Flash Sales (currently 30% off perfumes and gift sets)
Cult Beauty, 25% off best-selling brands
Look Fantastic: Up to 50% off and 15% extra in app with code LFAPP15
Ulta Beauty : Early Black Friday Deals up to 40% off (USA only)
Merit Beauty : Minimalist, clean beauty – 20% off items sitewide from November 24 to December 1
Peach & Lily : 25% off sitewide from Nov. 24 through Nov. 30.
Medik8 : 30 per cent off site wide from November 20th to December 2nd
Space NK: Details to follow
Violet Grey : From November 21st to December 1st, get 20% OFF, with a minimum spend of $250. Some exclusions apply.
Elemis : 30% off sitewide, 15% off holiday kits, + a 5-piece gift (worth $204) with $195+ orders. Code: CYBER from November 15 – December 2 at midnight EST
Blissim : (France only) : November Box for just 8€
Vegamour : a holistic approach to hair wellness using clinically tested plant-based ingredients – take up to 35% off site wide
Kerastase : Black Friday deals from 10% off to 30% off depending on spend
Jewellery :
Missoma : Currently 30% off but more Black Friday deals expected
Adornmonde : 25% off everything sitewide
Monica Vinader : 50% off flash sales and 30% off site wide.
Stella & Dot : Until Thanksgiving: use code EARLYBIRD for an Extra 25% off sitewide + FREE gift with purchases over $100. Plus: On Black Friday and Cyber Monday, there will be additional gift-with-purchase offers and flash sale surprises
Histoire d’Or : promotions expected from Black Friday to Cyber Monday, details to follow
Home
See Department Stores, plus :
Le Creuset : Up to 40% off from November 21st to December 2nd
Anthropologie : 25% off everything
Our Place : Up to 35% off sitewide until December 2nd.
Bed Threads : 20% off everything and 35% off bedding bundles
Target : Target’s Black Friday 2025 sale runs from Nov. 23 to Nov. 29 with savings of up to 50%
The Best Black Friday Travel Deals
Flights :
Easy Jet : Black Friday holiday deals coming soon – up to 10% off flights and £200 off package holidays
Volotea : Flights from 19€
Train
SNCF : Not yet announced; Expect 50% off Carte Avantage (Young, Adult and Senior) – Buy for 24,50 € for one year instead of 49€ and take advantage of discounted travel all year.
Accommodation
Booking.com : Book between November 20 and December 3, 2025, for travel as far out as December 31, 2026; and get up to 40% off select accommodations and up to 25% off select car rentals.
For all our travel resource have a look here.
Black Friday: How to Prepare & Shop the Best Deals
Black Friday doesn’t have to be stressful. With preparation, a clear wishlist, and strategic shopping, you can enjoy amazing discounts without overwhelm. Prioritize what you really want, check sizes and specifications, and stick to your budget.
I will keep updating this guide throughout the week as I find out about new Black Friday Deals and you may also want to look here for more shopping inspiration.
I hope you enjoyed this feature about the Best Black Friday Deals, and if so, I would really appreciate it if you would share it. You can do this by saving any of the images to your Pinterest board or clicking on one of the icons below the post to share to Twitter, Facebook or Linked’In, and you can also share it by email to just one person (or more) by clicking on the email icon below.
I will be back soon with our Christmas gift guides and don’t forget to subscribe to make sure you never miss a post,
Happy shopping!
The Velvet Runway participates in various affiliate marketing programs, which means I may get paid commissions on editorially chosen products purchased through my links to retailer sites. However, you will never pay more for any product via these links.
Note: This guide is updated for 2025 — make sure to check for the latest deals!